Curtain up, it’s time for Fruit Logistica 2023.

From Wednesday 8th to Friday 10th February, the Ser.mac team will be at Messe Berlin to take part in the most important international trade fair for the fruit and vegetable sector.

Enter the smart farming era.

Ser.mac is one of the pioneers of Agriculture 4.0, the new method of fruit and vegetables processing that involves the usage of high-performance technological tools able to increase production efficiency while reducing costs. In fact, our solutions allow companies in the sector to improve each stage of the industrial process to guarantee a high quality result.

On the occasion of Fruit Logistica in Berlin, at booth A30 you will discover all the details of our fruit and vegetable machinery and the potential of artificial intelligence sorting machines, to understand how to innovate your business.

The Artificial Intelligence for the fruit and vegetable sector.

Ser.mac sorting machines can boast HDiA Artificial Intelligence, the next generation technology capable of sorting fruit and vegetables by analysing all quality parameters. Processing lines with AI allow fruit and vegetables to be sorted according to internal and external characteristics, colour, weight and diameter, guaranteeing:
  • more efficiency;
  • less waste;
  • cost optimisation;
  • product quality.

On the stage of Fruit Logistica 2023.

Why visit booth A30? The leading trade fair for the fruit and vegetable sector Fruit Logistica is an opportunity not to be missed to meet our team and understand how Ser.mac’s solutions are perfectly adapted to all different enterprises. In fact, our engineers develop sorting lines by optimising the structural features to ensure efficient production.


Book a meeting with Ser.mac team and join us at Booth A30 – Hall 4.1 to discover our innovative technological solutions for the sorting process, quality grading and packaging of your fruit and vegetable products.

We are waiting for you!

Ser.mac – All is set for Territorio Aguacate 2021


The most important event dedicated to the avocado takes place on 2 and 3 December in Medellín: come discover our solutions for this fruit with the unique characteristics.

The start of Territorio Aguacate, come visit us at Stand 40, Level 3

Encouraging research and investments, promoting technological innovation, and identifying current and future trends in the industry: these are the goals of the third edition of Territorio Aguacate, the trade fair dedicated to the avocado held Thursday 2 and Friday 3 December in Medellín, in Colombia.

An event to discover the latest news regarding this product, including the Ser.mac solutions for the automation of sorting processes: come visit us at the stand 40, at level 3 of the Medellín trade centre, and follow us on our social media networks to stay updated on all the events and news from the world of Ser.mac.

Artificial intelligence at the service of avocado sorting

Among the most popular and exported tropical fruits in the world, the avocado presents numerous parameters on which to base the evaluation of the qualitative level.

From the imperfections on the surface to the presence of hollowed interiors or defects tied to the seed: the application of artificial intelligence to the automated sorting procedure, makes it possible to establish the parameters with extreme precision and, therefore, to obtain lots with very high qualitative standards.

The parameters of perfection: from external to internal defects

The Ser.mac calibration system for the avocado takes advantage of an innovative algorithm to classify both the internal and external defects of the product.

For the superficial imperfections, it uses a multi-sensory approach that identifies and classifies the defect based on an analysis of colour and of a 3D reconstruction of the fruit.

For the internal defects, such as the presence of empty spaces, dead seeds or a low pulp percentage, the artificial intelligence uses an X-ray scanner (which in no way damages the quality of the product).

Ser.mac – Latest news at Gulfood Manufacturing.

From 7 to 9 November, you can find us at the World Trade Centre in Dubai for the most important trade fair dedicated to dates.

The revelation in the selection of dates.

Technology at its purest and never-before-seen efficiency. It is called Ghibly and it is the new sorting line created for a batch of superior quality dates. A guarantee for the optimisation of production processes and reduction of costs. 

Ghibly detects Loose Skin in 5 categories, Yellow Cup/Ring and Humidity in 3 categories, in addition to reporting other parameters like size and weight. Ghibly is the result of years of experience in the industry and constant research in the field of innovation. 

Delicacy to protect.

At our Stand A7-16, at Block 10, we will show everything that Ghibly is able to do. Step after step, we will demonstrate how the delicacy of the Medjool date is protected from the very start. 

Our calibration systems can boast the use of artificial intelligence. The technology is able to select the fruit based on internal and external quality, colour, weight and diameter. All essential parameters to make a difference in your market of reference. 

Loose skin and drying. 

Our calibration system detects external quality – loose skin – and allows for perfect sorting between the moistest and the driest dates.

A competitive advantage that projects companies into the smart farming era, thanks to the automation of the highly technological sorting lines.

Solutions that have given Ser.mac an international attitude, capable of becoming a point of reference in Europe and in South America.

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