In today’s fresh-produce industry, precision, speed and consistency are no longer optional. Sorting lines must adapt quickly, handle a wide range of fruits, and deliver quality while reducing waste. Ser.mac has embraced these challenges for more than 30 years, with a path of innovation that now reaches its most advanced expression.
AI that sees what the human eye cannot perceive
Ser.mac sorting machines use HDiA (AI developed by Ser.mac),an advanced system that leverages the full potential of artificial intelligence. This technology analyzes each fruit both externally and internally, detecting size, color, and anomalies within seconds, achieving a level of precision that traditional visual inspection cannot match.
The system can also apply machine learning in real time.. The more it works, the more it learns: defect detection becomes sharper, classification more accurate, and overall performance improves automatically over time.
Smarter sorting for tangible benefits
The HDiA-equipped sorting machine analyzes every detail, ensuring uniform batches ready to meet market expectations. At the same time, it reduces waste by directing each fruit toward the right destination — fresh market, processing, or alternative channels.
The result is clear: higher quality, fewer losses and greater efficiency throughout the entire supply chain.
Innovation recognized by Google Cloud AI
The technology developed by Ser.mac is the result of a structured path of research and in-house expertise, pursued over time with clear objectives. This result has also been awarded by Google Cloud AI, confirming the technological strength and the vision that guide the company.
Over the years, Ser.mac has expanded its capabilities to support an increasing number of fruits, including the smallest and most delicate varieties such as cherries and blueberries.
Thanks to scalable hardware components and adaptive AI models, operators can easily manage multiple sorting lines while maintaining the same level of precision, speed, and consistency across the entire workflow.
How Op Kiwi Sole is improving its sorting process
A recent example is the installation of a new sorting machine at Op Kiwi Sole, in their Latina facility. . With the Ca.Ro 80 now in line, the cooperative benefits from smoother workflows, precise kiwi grading, and greater consistency throughout the season.
This is more than a machine installation. It is a tangible step forward that supports growers’ daily work and strengthens a supply chain built on shared expertise, innovation, and long-term collaboration.
Watch our YouTube video per vedere come la tecnologia Ser.mac opera in un reale contesto produttivo.
