{"id":9785,"date":"2026-01-21T12:23:03","date_gmt":"2026-01-21T11:23:03","guid":{"rendered":"https:\/\/www.sermac.org\/uncategorized\/how-ser-mac-smart-sorting-supports-real-production-needs-the-op-kiwi-sole-case\/"},"modified":"2026-01-21T14:35:55","modified_gmt":"2026-01-21T13:35:55","slug":"how-ser-mac-smart-sorting-supports-real-production-needs-the-op-kiwi-sole-case","status":"publish","type":"post","link":"https:\/\/www.sermac.org\/en\/news-en\/how-ser-mac-smart-sorting-supports-real-production-needs-the-op-kiwi-sole-case\/","title":{"rendered":"How Ser.mac smart sorting supports real production needs: the Op Kiwi Sole case"},"content":{"rendered":"<p><span data-contrast=\"auto\">In today\u2019s fresh-produce industry,<\/span> <b><span data-contrast=\"auto\">precision, speed and consistency<\/span><\/b> <span data-contrast=\"auto\">are no longer optional. Sorting lines must adapt quickly, handle a wide range of fruits, and deliver quality while reducing waste.  <\/span><b><span data-contrast=\"auto\">Ser.mac<\/span> <\/b><span data-contrast=\"auto\">has embraced these challenges for more than 30 years, with a path of innovation that now reaches its<\/span> <span data-contrast=\"auto\">most<\/span> <span data-contrast=\"auto\"><b>advanced expression<\/b><\/span>.<span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559685\":141,\"335559737\":0,\"335559738\":285,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"none\">AI that sees what the human eye cannot perceive<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559685\":141,\"335559737\":0,\"335559738\":239,\"335559739\":0}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Ser.mac<\/span> <span data-contrast=\"auto\"><b>sorting machines<\/b> <\/span><span data-contrast=\"auto\">use<\/span> <b><span data-contrast=\"auto\">HDiA (AI developed by Ser.mac)<\/span><\/b>,<span data-contrast=\"auto\">an advanced system that leverages the full potential of artificial intelligence. This technology  <\/span><b><span data-contrast=\"auto\">analyzes each fruit both externally and internally<\/span>,<\/b> <span data-contrast=\"auto\">detecting size, color, and anomalies<\/span> <b><span data-contrast=\"auto\">within seconds<\/span><\/b>, <span data-contrast=\"auto\">achieving a level of precision that traditional visual inspection cannot match<\/span>.<span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559685\":141,\"335559737\":71,\"335559738\":286,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">The system can also apply<\/span> <b><span data-contrast=\"auto\">machine learning in real time<\/span><\/b>.<span data-contrast=\"auto\">. The more it works, the more it learns: defect detection becomes sharper, classification more accurate, and overall performance improves automatically over time.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559685\":141,\"335559737\":0,\"335559738\":246,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"none\">Smarter sorting for tangible benefits<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559685\":141,\"335559737\":0,\"335559738\":237,\"335559739\":0}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">The HDiA-equipped sorting machine analyzes every detail, ensuring<\/span> <b><span data-contrast=\"auto\">uniform batches<\/span><\/b> <span data-contrast=\"auto\">ready to meet market expectations. At the same time,  <\/span><b><span data-contrast=\"auto\">it reduces waste by directing each fruit<\/span><\/b> <span data-contrast=\"auto\">toward the right destination \u2014 fresh market, processing, or alternative channels.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559685\":141,\"335559737\":0,\"335559738\":286,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">The result is clear:<\/span><b> <span data-contrast=\"auto\">higher quality, fewer losses and greater efficiency<\/span><\/b> <span data-contrast=\"auto\">throughout the entire supply chain<\/span>.<span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559685\":141,\"335559737\":140,\"335559738\":243,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Innovation recognized by Google Cloud AI <\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559685\":141,\"335559737\":140,\"335559738\":243,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">The technology developed by<\/span> <b><span data-contrast=\"auto\">Ser.mac<\/span><\/b> <span data-contrast=\"auto\">is the result of a<\/span> <b><span data-contrast=\"auto\">structured path of research<\/span><\/b> <span data-contrast=\"auto\">and<\/span> <b><span data-contrast=\"auto\">in-house expertise<\/span><\/b>, <span data-contrast=\"auto\">pursued over time with clear objectives. This result has also been awarded  <\/span>by <span data-contrast=\"auto\"><b>Google Cloud AI<\/b>,<\/span> <span data-contrast=\"auto\">confirming the technological strength and the vision that guide the company.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559685\":141,\"335559737\":0,\"335559738\":242,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Over the years, Ser.mac has expanded its capabilities to support an<\/span> <b><span data-contrast=\"auto\">increasing number of fruits<\/span><\/b>, <span data-contrast=\"auto\">including the smallest and most delicate varieties such as cherries and blueberries.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559685\":141,\"335559737\":0,\"335559738\":242,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Thanks to scalable hardware components and adaptive AI models, operators can<\/span> <span data-contrast=\"auto\"><b>easily manage multiple sorting lines<\/b> <\/span><span data-contrast=\"auto\">while maintaining the same level of<\/span> <b><span data-contrast=\"auto\"><span data-contrast=\"auto\">precision, speed, and consistency across the entire workflow.<\/span><\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559685\":141,\"335559737\":72,\"335559738\":244,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\"> <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":0,\"335559739\":0}\"> <\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"none\">How Op Kiwi Sole is improving its sorting process<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559685\":141,\"335559737\":0,\"335559738\":1,\"335559739\":0}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">A recent example is the installation of a new sorting machine at<\/span> <b><span data-contrast=\"auto\">Op Kiwi Sole<\/span><\/b>, <span data-contrast=\"auto\">in their<\/span> <b><span data-contrast=\"auto\">Latina facility<\/span><\/b>. <span data-contrast=\"auto\">. With the <\/span><b><span data-contrast=\"auto\">Ca.Ro 80<\/span><\/b> <span data-contrast=\"auto\">now in line, the cooperative benefits from smoother workflows, precise kiwi grading, and greater consistency throughout the season.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559685\":141,\"335559737\":0,\"335559738\":245,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">This is more than a machine installation. It is a tangible step forward that  <\/span><b><span data-contrast=\"auto\">s<\/span><\/b><b><span data-contrast=\"auto\">upports growers\u2019 daily work<\/span><\/b> <span data-contrast=\"auto\">and strengthens a<\/span> <b><span data-contrast=\"auto\">supply chain built on shared expertise, innovation, and long-term <span data-contrast=\"auto\">collaboration<\/span>.<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559738\":72,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Watch our <b><span data-contrast=\"auto\"><a href=\"https:\/\/www.youtube.com\/watch?v=lybzC2EqVNU\">YouTube video<\/a><\/span><\/b><\/span><b><span data-contrast=\"auto\"> <\/span><\/b><span data-contrast=\"auto\">per vedere come la tecnologia Ser.mac opera in un reale contesto produttivo.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559685\":141,\"335559737\":0,\"335559738\":244,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s fresh-produce industry, precision, speed and consistency are no longer optional. Sorting lines must adapt quickly, handle a wide range of fruits, and deliver quality while reducing waste. Ser.mac has embraced these challenges for more than 30 years, with a path of innovation that now reaches its most advanced expression. AI that sees what &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.sermac.org\/en\/news-en\/how-ser-mac-smart-sorting-supports-real-production-needs-the-op-kiwi-sole-case\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How Ser.mac smart sorting supports real production needs: the Op Kiwi Sole case&#8221;<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":9780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-9785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ser.mac Smart Fruit Sorting with HDiA: the Op Kiwi Sole Case<\/title>\n<meta name=\"description\" content=\"Discover how 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